Scores of shoppers queued around the block for the opening of Aldi in Bury St Edmunds today - with the first turning up at 7.30pm last night.
Paul Applin, 53, of Stowmarket, was the first customer through the door of the new store - the company’s 500th in the country - and won a 40in TV.
He swapped his prize with second customer Susan Maddams, 60, of Bury, who had been waiting since 10pm and scooped a 23in TV.
On the long wait since 7.30pm, he said: “We’ve had such a laugh and a really good time. The time just flew by.”
The store, in Newmarket Road, which employs 29 staff, launched by giving away 100 prizes.
Store manager Debra Martin said: “The turnout has been absolutely fantastic. It’s amazing looking out to see all of those people.”
Graham Hetherington, regional managing director, added: “It’s our 500th store. Bury St Edmunds really represents what we stand for. We’re at our best in the most affluent towns. We think this could be one of our strongest stores.”