Regional publisher is fastest growing online

JOHNSTON Press, the parent company of The Bury Free Press, is now the biggest and fastest-growing regional online publisher, according to latest figures from the Audit Bureau of Circulations (ABC).

Our websites attracted a total of 560,721 browsers on average every day during the first half of 2012 – an increase in our digital audience of 29.3 per cent year on year. Trinity Mirror recorded a 14.9 per cent increase (538,152 average daily unique browsers), Northcliffe 6.3 per cent (347,319) and Newsquest 9.4 per cent (499,292).

And the Bury Free Press is proving an online draw with 38,927 monthly average unique browsers and 1,276 a day.

The ABC figures also show some of our websites for daily titles posted the biggest year-on-year increases in average daily unique users.

The Portsmouth News website was up 48.4 per cent, the Yorkshire Evening Post 46.8 per cent and the Yorkshire Post 38.7 per cent.

The Scotsman remains the biggest regional newspaper title online with 105,959 average daily unique users.

Henry Faure Walker, digital and business development director, attributed the growth in digital audience to both the launch of mobile-specific versions of the company’s websites and a greater focus across the group on the quantity and quality of digital content.

He said: “The strong increase in the number of people coming to and engaging with our local websites is very encouraging, and is an essential part of our strategy to provide advertisers with an unrivalled reach to this unique local audience.”

Some 10 million visitors a month go to the Johnston Press network and audience on mobile has doubled from one million last December to more than two million by June.