A petition against a Co-op supermarket opening in Ixworth collected 500 signatures in its first 24 hours.
The Save our Shops petition was started by villagers who were concerned they might lose existing shops if the store opens in Fordham’s former car showroom.
Ben Lord, who lives near the site, said he was angered that the planning application claimed the village would be unviable if the store were refused.
“We are adequately served with shops and services,” he said. “It would put the village shops out of business. It could sell cheaper drink than a pub so it puts both pubs at risk.”
Dave Sim, owner of Meat in the Village Shop, said: “It’s not just about competition and congestion, it’s about village life.
“We’ll take bits and pieces to their houses if they’re frightened of icy roads, we’ll pick up prescriptions.”
Adrian Chapman, of Chapman’s Stores, said: “There are two good shops in the village and if you put a major shop in it’s going to hit both businesses.”
Ixworth Parish Council will hold a special meeting on the planning application, with a public forum, in the village hall at 7pm on Tuesday June 18.