SOCIAL MEDIA: Seven ideas for your social media Christmas campaign

Social media columnist
Social media columnist
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The weather has turned colder so it finally feels as if Christmas is now coming! The Bury St Edmunds Christmas Fayre is only a few weeks away. Supermarkets shelves are stacked with Christmas goodies, High Street decorations are up, shop Christmas windows are being decorated and the big themed advertising campaigns are on TV. It’s not just about TV any more though as social media plays a significant role in all major brands Christmas campaigns.

The brilliant thing about social media is that it’s accessible for you to promote your local business, charity or cause too. It can be a great way of reaching those you don’t get a chance to see personally at this busy time of year and a fantastic way for retail businesses to get people in to their shops. It’s also immediate, so you can start your campaign any time but I strongly recommend that you do plan what you are going to do.

To help you, I thought this week I’d give you a few ideas that you could try:

Create a Christmas brand image

Change your Twitter header and your Facebook cover photo to something winter or holiday related to get people in the holiday spirit. Even LinkedIn now has a background header that you can theme for Christmas.

Run a Facebook competition

This is a great way to increase followers on your Page and to create seasonal content. Asking people to post their favourite holiday images, holiday outfit, name their favourite Christmas Carol or answer trivia questions are just a few fun competitions suggestions. Do make sure you read and abide by the Facebook competition rules!

Support a charitable cause

Christmas is a time for giving, so why not run a campaign supporting your favourite charity. It will encourage your followers to volunteer or donate to those in need during the holiday season!

Seasonal Twitter hashtags

Creating a hashtag unique to your business or organisation with a seasonal reference will encourage conversation on your Twitter account. A great example I’ve seen is “#MyStoreNameChristmasGifts”.

Daily prize giveaway

Offering free daily gift giveaways will entice people to come to your Facebook page or Twitter profile. For each of the 12 days of Christmas you could randomly select one winner who liked a Facebook status or favourited a Tweet.

Time limited special offer

Create an exclusive offer on social media that can only be redeemed with the code you use or downloadable coupon to create a sense of urgency and inspire customers to visit your page. For example, reduce prices for a set amount of time, offer a limited number of your product or service or offer seasonal sales prices.

Holiday tips and tricks

Window displays, how to set the perfect Christmas table, Christmas decoration ideas, cookery recipes and tips for making Christmas as stress-free as possible - don’t forget to use images everywhere!

Remember to track your efforts to measure the success and ROI of your campaign. This could be visitors to your website traffic, volume of leads, number of followers and amount of engagement so that you can see what worked, what didn’t and improve for next time.

BREAKING NEWS

Facebook

Facebook made it easier to quickly share multiple photos on mobile so you can choose the exact order of photos when you upload them from both iPhone and Android. After selecting photos, you’ll see a preview of how the story will appear; you can write an introduction for the story and add captions to individual photos. If you want to tell the story in a different order, you press down on a photo and drag it to a different place.

Twitter

Introduced The Twitter Small Business Planner, which is a mobile app full of tactical guidance for small and medium-sized businesses. Among other features you can browse a daily calendar themed around four main topics: Tweet suggestions, Twitter Ads strategies, information on Twitter tools and exclusive events.

Instagram

Launched video ads, owned by Facebook, it has deals to show 15-second autoplay spots from Disney, Activision, Lancôme and Banana Republic.