SOCIAL MEDIA: Kim Morrison takes a look at best practices for content curation

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As with all industries, social media is full of jargon that insiders love to bandy about. This week I thought I’d shed light on a term that is used quite frequently and can help you with what to say – content curation.

First, a definition – Content Curation: Sourcing, annotating, organising and sharing useful information for your target audience.

Good content curation isn’t as simple as pushing a share button or retweeting. It‘s a combination of finding great content and following a few simple best practices on how to successfully share that content. There is so much content now available on the internet that by pointing people to interesting content you are providing a valuable service to your fans and followers.

Created, contributed, and collected — the three Cs are a strong content mix that have a measurable impact because your audience doesn’t want to trawl the web for related material. If you offer quality, curated collection, you are establishing yourself as an authority in your field and your audience will also be interested in the other things you’re offering.

Here are a few best practices to help:

1. Be Part of the Content Ecosystem

Don’t just be a re-packager but create content too. Often, people think of themselves as either creators or curators but these two things aren’t mutually exclusive. What a curator really should do is embrace content as both a maker and an organiser.

2. Follow a Schedule

Audiences expect some regularity, and they’ll reward you for it. Make sure it’s a schedule you can keep up with. If you want to curate one or two new links a day and write one blog a week, that’s fine. You need to do what suits you and the time you have available but try to make sure to post at the same time each week.

3. Embrace Multiple Platforms

It used to be that your audience came to you. Not anymore. Today content consumers get their information on the platform of their choosing. That means you should consider posting on Facebook, pinning images on Pinterest, and video on YouTube. As always with social media you need to be where your audience hangs out on a blog.

4. Engage and Participate

A retweet is one of the easiest ways to help build relationships with bloggers and curators and your followers will appreciate that you’ve pointed them to good content. Beware though, never hit a retweet without clicking through to read what you’re recommending. You can lose followers if you don’t put in the effort to recommend material that you really think deserves their attention.

5. Share. Don’t Steal

Take the time to give attribution, links back, and credit. You don’t want to abuse someone else’s effort. I picked up these tips on content curation from an article by Steven Rosenbaum, the CEO of Magnify.net and the author of Curation Nation.

-- In my next article I will take a look at content repurposing – another commonly used term that will help you with your own content.

BREAKING NEWS

Google My Business has just been launched and is a solution (finally!) for all of us who had an original Google Places account and then a Google+ Local listing as it was rather challenging to combine the two of these. The new service now merges them, so it is worth checking your listing to make sure the information is current. Google My Business designed to connect you directly with customers, whether they’re looking for you on Search, Maps or Google+ so a must for local businesses!

Facebook released Slingshot, its second attempt at an impermanent sharing app. It borrows heavily, in concept and features, from Snapchat, as well as smaller startups like Frontback and Look.

Slingshot and Facebook Messenger feature the same very user friendly photo and video recording interface – where you tap the main button to take a picture and hold that button to record a video.

One potential issue is that Facebook may be violating Snapchat’s patent, “Single mode visual media capture” that was approved over a year ago.