KIM MORRISON: Spring brings new looks to your social media!

Social media columnist

Social media columnist

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With the arrival of Spring (finally!), there seems to be a mad rush on social networks to brush up their appearance and make changes - again.

These mainly impact business pages but Twitter’s changes will affect all accounts. I thought a quick round up might help:

FACEBOOK PAGES

Facebook was the first to announce its changes in mid March with the new Facebook Timelines look rolling out to Pages. There are four critical areas that you can prepare for the new look:

Adjust Your Cover Photo

The profile photo is the same size but it is now moved up farther into the cover photo image and the title of your page and your category is now incorporated in the lower half of your cover photo. You therefore need to adjust any text or important images that may be under your profile photo.

The Like and Share buttons will also be incorporated into the bottom portion of your cover photo. To make sure this works on your cover you will need to remove any writing in the lower 65 pixels.

Adjust Your Category

If you haven’t done so already, make sure the Category of your Page reflects what you do. The Category is much more prominent in the new Facebook Timeline. Go to Edit Page, then Update Page Info to check your Page category.

Choose your 3 Best Apps that you will display

The Apps section will now be found in two places. One under the More button right below the cover photo and also on the left sidebar. Your most important App should be first, often an Email Signup, and then your next two best Apps should be listed.

Adjust any graphics on your Apps

If you have an arrow on any App graphic pointing to the Like button, it is now moved from the right corner to 580 pixels from the left side. So you may want to adjust that arrow.

The other major change is the single column Timeline. However, I think this will make the Timelines more readable again.

TWITTER

I reported in my “Breaking News” section online that as of 22 April Twitter started rolling out a new large-size cover photo. This will look very similar to a Facebook header though, inevitably, the size is different and Twitter recommends 1200×600 pixels image, but it will resize any uploaded image to 520×260 pixels.

They have also introduced a few additional features to freshen up your Twitter experience. Here are the main features:

Best Tweets: These are tweets that have received more engagement and will appear slightly larger than usual, so your best content is easy to find

Pinned Tweet: You can pin one of your Tweets to the top of your page, so it’s easy for your followers to see what you’re all about

Filtered Tweets: Now you can choose which timeline to view when checking out other profiles. You can select from these options: Tweets, Tweets with photos/videos, or Tweets and replies.

LINKEDIN COMPANY PAGES

LinkedIn has been making a number of changes over the last few months and are constantly evaluating how the different features they offer are being used. On 14 April, they removed the Products & Services tab from all Company Pages. If you had any recommendations on that Tab that you would like to keep you need to ask LinkedIn Customer Service to help you.

LinkedIn suggests two alternatives for sharing products and services content that many companies are already using and benefitting from: your Company’s updates and Showcase Pages.

Showcase Pages are designed for building long-term relationships with LinkedIn members who want to follow specific aspects of your business, and not for short-term marketing campaigns. It makes sense to create a Showcase Page if you want to establish a dedicated page to represent a brand, business unit, or company initiative.

If you’re stuck or confused at all please do get in touch and I’ll be happy to help.