Growing your business in 2016

Social media columnist
Social media columnist

Marketing your business with online content is the ultimate way to bring traffic to your website.

You can use articles, newsletters, blog posts, social media updates, FAQs and more to help bring traffic, but there are ways to do it so that you can grow your business the right way. Having a lot of followers isn’t indicative of success. Earning money is. So, if you want to grow your business you have to know which resources to leverage.

Content Is Still King

Everything revolves around content. Content is needed for every aspect of your business. If you create information products you need even more content. However, even if you sell other types of product or service you still need content in order to educate, engage, and encourage your connections to buy from you.

Forms of Content

There are many different forms of content that you can use, such as blog posts on your website, guest posts and articles on other websites, inside print publications and online newsletters. Content can be text, audio or visual in nature and if you spend any time on social media at the moment you see how important pictures and videos are. Having a combination of different forms of content will ensure that you reach more of your audience.

Have a Plan of Action

The other key to ensuring that you are leveraging the right resources is to have a plan of action. Don’t just create or have content created without a point of view, voice, and the goals for the content in mind.

Create a Publication Calendar

When you know what content you want to create, it’s important to spell it out in a calendar so that you will do first things first. For instance, if you are launching a new product in three months, you can start whetting the appetite of your list now. There are some great online tools to help you with this.

Your Email List is Important

They say the money is in the list, and that’s as true today as it was five years ago. Social media marketing hasn’t replaced email marketing; it has created another way to lead people to your email lists. Leverage your social media to build your list so that you can grow your own database rather than building on the borrowed land of social media.

Develop Incentives to Collect More Email Addresses

The point of your blog posts, social media updates, and even webinars is to collect information from your target audience so that you can market to them with your email lists. Ask for sign-ups on social media, and incentivise prospects to join your email list with free give-aways or low-cost entry products and services.

All Content Should Work Together

Starting with the product, service or event that you want to promote, work your way back to today to decide the different types of content that you will use to get more email subscribers to whom you can market and promote your wares. Decide what type of content they need to become educated and informed about your products and services so that they will purchase.

By knowing what your goals are for the content you create, you’ll be able to use it more efficiently to grow your business.

Breaking News

Facebook: Facebook Starts Rolling Out Support for Apple Live Photos: Facebook is slowly rolling out the “the ability to upload and view [Apple] Live Photos from within their iOS app” for iPhone 6s and 6s Plus.

Facebook Tests Search Within Page Posts: “Facebook is testing a new feature to enable searching within a page. It’s an extension of a pilot program that allows searching within people’s profiles that surfaced last month.”

Twitter: Twitter Celebrated the New Year With Special Hashtag-Activated Emoji: Twitter created a special celebration emoji that was unlocked when people included the hashtag #HappyNewYear in English – or one of over 35 other languages – at the end of their Tweet.

Twitter Introduces New Measures to Combat Abuse and Harassment: In “a continued effort to combat abuse” Twitter updated the language in the Twitter Rules to emphasize it “will not tolerate behaviour intended to harass, intimidate, or use fear to silence another user’s voice.”

YouTube: Google Introduces Interactive 360-Degree Storytelling on YouTube: Google brings Google spotlight stories to the YouTube app. This new storytelling format is currently only available on select Android devices, but it’s coming to “more Android devices and the YouTube iOS app” next year.

Pinterest: Pinterest Updates Privacy Policy: In light of recent changes to “make Pinterest feel a little more personalized and useful” to its users, Pinterest updated its privacy policy to “explain what [they have] built” and how they will be “working with [their] partners in the years ahead”.

Periscope: Periscope Releases Themed Hearts for the Holidays: Periscope introduced themed hearts for the holiday season, which “users can enable in their streams by adding one or more specific hashtags to the title of their broadcast.”

Periscope Named App of the Year: “Periscope has been named App Store Best of 2015 by Apple.”

Blab: Blab Adds New Audience Map Feature: Blab introduced “a map that shows where your audience is from,” based on the location listed on their Twitter profiles.