Chamber Chat: Business folk get top tips on tracking web traffic

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Last Friday morning saw chamber members gathering for a busy networking breakfast buffet.

After breakfast, Austen Simpson,of VIResource, spoke on how IT virtualisation and cloud computing can help your business, and Peter Gudde ,of the Green Business Forum, presented a free energy-saving package for chamber members – many thanks to them both.

Guests & Membership: We were very pleased to welcome several guests this month, two of whom will be joining us. If you would like to attend as a guest and/or join the chamber, just contact Ruth Brady, Chamber Manager, on 01284 700800 or book/apply through the Chamber site.

Junior Chamber: We’re starting a brand new event – Quiz Night! The first will take place at Benson Blakes on Friday, February 22, and we look forward to seeing yo. You’ll find full details at burystedmundschamber.org/junior.

Test & Track: This month’s marketing tip comes from chamber member Jacqui Carrel , pictured, of Cinnamon Edge – www.cinnamonedge.co.uk.

Do you know how many visitors come to your website, how long viewers stay, which pages are visited, which pages entice people to take action or cause them to click away… and all those related data that will help your business?

This data is easily available thanks to analytics software. Take Google’s Analytics, for example:

- Sign up for a free account at google.co.uk/analytics

- Place your given account number or code snippet within your website’s code

- Sign into your Analytics account on a regular basis

- See the results, tweak, test, tweak, test, tweak, test… you get the picture!

Fear not, Analytics is straight forward to use and much of the results are shown in graphical form.

If you’re not sure how to use a feature, there are plenty of helpful videos on YouTube or you can call us.

Make sure you track print adverts, too Place a unique code in your advert such as:

- To claim your discount –

- Call us and quote DEAL202

- Visit www.oursite.co.uk/deal202

- Snap the QR Code with your smart phone.

Have a different code per advert, change just one thing at a time (location, heading, price, call to action, etc) and track which adverts bring a better response.

If you are serious about business you should be a member of your local chamber. Enquire at www.burystedmundschamber.co.uk