Food! by Lizzi joined the Bury St Edmunds marketplace in 2013 after getting a jump start from The Prince’s Trust.
Every Saturday owner Elizabeth ‘Lizzi’ Flaherty offers good, wholesome ready-to-eat vegetarian and vegan food - preventing hungry shoppers from experiencing the same frustration she used to feel when trying to find vegetarian-friendly eating options while out and about.
From pasties like Quorn mince with vegetables in gravy or leek and mushroom in a creamy sauce to savoury rolls filled with sun-dried tomato, mozzarella and basil or roasted butternut squash and spinach, all of Lizzi’s products are lovingly prepared from the comfort of her own home.
Other tasty snacks on offer include a variety of quiches, scotch eggs, soups, fruit-topped pies and cakes, even aubergine and spinach veggi-burgers and vegan hot dogs during colder months.
She also makes ice-cold fruit smoothies and has started buying in items like vegan chocolate and marshmallows for customers who would otherwise shop out of town.
Ironically, the 32-year-old regularly pitches up outside a butchers - a common cause of friendly banter between the market traders - in the central food aisle next to the war memorial.
A Bury girl, the former King Edward VI and St James Middle School pupil is also a young ambassador for The Prince’s Trust, having found out about the organisation at the Fresh Festival, part of the town’s Business Festival, in 2012, shortly after being made redundant from her previous job as a cafe manager.
While there she signed up to a four-day workshop to learn about the practical side of starting a business - planning, marketing, sales, raising capital, budgeting and tax - and was assigned a ‘fantastic’ mentor who supported her in getting her business off the ground.
She started by selling only vegetarian products but her business soon evolved, through customer requests, to include vegan items, all prepared with strong ethics and the environment in mind.
Her business has since expanded to include farmers markets in Lavenham and Sudbury, as well as local events like the Whitsun Fayre and Food and Drink Festival.
Food! by Lizzi was awarded The Prince’s Trust Celebrate Success Awards for the East of England enterprise category last year.
To find out more about it, visit www.foodbylizzi.com or follow @FoodbyLizzi on Twitter.