Alex Rogers is the third generation of his family to set up an independent business in Bury St Edmunds.
But Alex has gone in an entirely different direction from previous generations, who were in retail, by setting up a garden maintenance business called Simply Gardening.
Alex’s grandparents Charles and Lilly Rogers began with a toy stall on Bury Market but in 1947 opened a toyshop in St John’s Street.
It expanded to occupy four adjoining shops and, eventually, Alex’s father David and uncle became ran the business. In the late 1980s they diversified, closing the toyshop and converting it back into four shops for let.
Retail was not for Alex, 38 of Brockesby Road, who said: “I’m an outdoors type of guy”
Trained in arboriculture at Otley College, he has worked under head gardeners Brian Skilton at Lynford Hall, near Thetford, and James Berrington at Ickworth House.
“James was a very good gardener and we made a good creative team, but when he left, it wasn’t the same,” Alex said. “So, self-management beckoned.”
Simply Gardening is not about garden design. Alex explained: “Primarily I’m maintenance and sharpening things up. I tune in to what people need and don’t need from their gardens.”
Call Alex on 07769 179109 or visit www.simply-gardening.com