The Bury St Edmunds Food and Drink Festival more than doubled the number of visitors to the town, new figures have revealed.
A footfall counter in Abbeygate Street showed 11,000 activations on August 25 compared to less than 5,000 each of the previous two Sundays.
There were a further 12,000 activations on August 26, Bank Holiday Monday, compared with 5,700 on the Bank Holiday in May.
Mark Cordell, chief executive of Bid4Bury, said the figures were ‘impressive’ considering it was only the second year of the event.
He said: “The figures for the Whitsun Fayre where we had the beach were of similar levels (22,000 over both days) so these two events are bringing in 45,000 people to the town.
“This influx of people promotes the town to visitors from near and far and those businesses that open are able to take advantage of this increase, as is the council with the increase in use of its car parks.”