A wine importer from Barton Mills has swapped his favourite tipple for water in aid of a charity close to his heart.
James Bercovici, of The Big Red Wine Company, is ‘going dry’ for January to raise money for Cancer Research UK.
“It’s a very important charity so I don’t mind putting my neck on the line,” he said.
“My father had prostate cancer many years ago and it’s something that seems to affect so many people that I thought it would be a good thing to do,” he added.
Just one week after his last glass of red and ‘dryathlete’ James, who admits he ‘likes a glass of wine in the evening with dinner’, had already reached his £500 target.
Now with promises of more donations after completing the task, the father-of-three is confident of being able to raise at least a further £250.
“I’d like to go over £1,000 and raise as much as I can,” he said, adding that ‘a surprising number of people’ remained sceptical about his chances of success.
The ‘frustrated’ 46-year-old said: “I’ve been out to dinner a couple of times and people have found it rather amusing that I’m not drinking, but it’s for a good cause.”
To support James, go to www.justgiving.com/JamesBercovici-dryathlete
MORE ABOUT THIS ANNUAL CAMPAIGN
The dryathlon challenge is part of a national campaign by Cancer Research UK.
The charity receives no government funding so its life-saving work is only possible because of fund-raisers like this.
It involves drinking no alcoholic substances for the month of January.
More than 50,000 people signed up this year.
There are still two days to register.
For more details, go to www.cancerresearchuk.org/support-us/find-an-event/charity-challenges/dryathlon