Despite being shortlisted, Bury St Edmunds has not been awarded title of High Street of the Year as part of a campaign by a national newspaper.
The Daily Telegraph has announced Deal, in Kent, as the winner of its year-long Reinventing the High Street campaign.
Bury was one of 10 finalists to be chosen from among hundreds of nominations.
Mark Cordell, chief executive of town centre business improvement district Ourburystedmunds, said: “Although it would have been wonderful to have won this prestigious award, I am absolutely thrilled that the town was initially shortlisted.
“More importantly, the top 10 locations were based upon recommendations and nominations from people who visit these places and, therefore, our nomination was vindication for all the hard work the BID and our partners have been involved with in the past couple of years to raise the bar, as far as Bury town centre is concerned.
“We now need to build upon this momentum and seek to get shortlisted again in this and other similar awards during 2014.”