A successful marketing campaign for a shopping centre in Bury St Edmunds which took inspiration from biblical verse and helped raise funds for a vital charity has been recognised nationally.
Toolbox Marketing and the arc shopping centre were shortlisted for their ‘Noah’s arc’ campaign at the BCSC Purple Apple awards.
They walked away with a ‘merit’ for the initiative, which involved a petting zoo in the arc and raised nearly £1,000 for St Nicholas Hospice Care as part of the charity’s Accumulator Challenge.
Judges ‘loved the integration of the shopping centre’s name into the petting zoo campaign’. It was the idea of Chloe Brown, account manager at Toolbox Marketing, based in Bardwell.
It already picked up the ‘Most Innovative Idea’ title at the hospice’s accumulator challenge awards evening.
Colin Roberts, centre manager at the arc, said: “It is great that the campaign has now been recognised nationally. We would like to thank our loyal shoppers for helping make the events a huge success.”
The BCSC are the only awards which recognise and reward effective shopping centre marketing in the UK -showcasing new industry standards of innovation, delivery and performance.
The ceremony was hosted by Strictly Come Dancing presenter Claudia Winkleman. Visit toolboxmarketing.com