Javelin throws a birthday bash

Javelin co-owner Jeremy Clayton. ANL-140915-184819009
Javelin co-owner Jeremy Clayton. ANL-140915-184819009
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An evening party and fashion show next Thursday starts fashion store Javelin’s 25th anniversary celebrations.

Though the business, owned by Jeremy and Joanna Clayton, has been Javelin since it moved to Abbeygate Street, Bury St Edmunds, in 1989, it has its roots in the 1800s.

It was then a gunmakers was first recorded in what is now Mr Shoes in The Traverse. As Scotchers it was eventually bought by Jeremy’s grandparents in 1953, who passed it on to his father in 1976. Jeremy joined in 1984, when it became Clayton Sports.

When it moved to Abbeygate Street, it still sold guns, as well as other sports and ski equipment and clothing.

Jeremy said: “There was always an element of fashion in sportswear but during the mid-’90s sports kit became increasingly competitive with the rise of the chain retailers.

“We had to diversify and soon found fashion was more profitable.”

Next Thursday’s fashion show will bring that success home to guests. It will also see the start of a raffle, with Javelin prizes, for St Nicholas Hospice Care, plus special offers. There are surprise events in store the following Saturday.