Bury St Edmunds brewery Greene King has pumped a ‘substantial six figure sum’ into Ipswich Town Football Club in a five-year sponsorship deal.
As part of the tie-up, the company’s IPA will become Ipswich Town’s official beer and Greene King will sponsor the Sir Alf Ramsey Stand.
The new partnership also includes a revamp of the bars at Portman Road including Legends in the Sir Alf Ramsey Stand while the corner bars at either end of the Sir Bobby Robson Stand will be renamed the ‘78 Bar’ and the ‘81 Bar’ — recognising the club’s triumphs in the FA Cup and UEFA Cup.
Greene King was the club’s shirt sponsors for six years from 1995 to 2001 and had its name on the South Stand from 2001 to 2009.
Ian Mile, Town’s joint managing director, said: “We’re obviously delighted to be back working with a local company but also a nationwide brand. It’s a significant investment they’ve made and we look forward to a successful working relationship over the next five years.”
Chris Houlton, managing director for Greene King Brewing and Brands, added: “In our 14 year history with the Club we saw some real highs, particularly when with our name on their shirts Ipswich Town won promotion to the Premier League in 2000.
“As a Suffolk brewer, we actively look for opportunities to invest close to home and I’m proud that football fans can now toast every win and commiserate every loss with a refreshing pint of Greene King IPA at Portman Road. We’re with Ipswich Town every step of the way on their journey to success in the forthcoming season and the next five years.”