Drink discounts for designated drivers have been launched in East Anglia and nationally.
Anglia got in first, with Norfolk and Suffolk Police launching their campaign on Friday to encourage pubs to offer discounted soft drinks.
Today the Department of Transport announced its support for the Coca-Cola scheme where pubs can offer a ‘buy one, get one free’ deal on Coke for designated drivers.
The East Anglian scheme is also being backed by Bury St Edmunds based Greene King.
Sgt Paul Ward of Suffolk Police’s Casualty Reduction Team said: “I have witnessed the effect drink driving can have on families at this time of year.
“This scheme is a positive step towards offering drivers an alternative and encouraging them to take their turn to be the designated driver.”
A list of pub participating in the East Anglian scheme is on the Suffolk Roadsafe website
To see the pubs taking part in the Coke offer visit the Coca-Cola website