Dapper first year for trio at Bury menswear business

James Rudd, Tom Betts and Elliot Gaywood of Dapper Fox are presented with their winning Christmas window shield by Mark Cordell of Ou Bury St Edmunds ANL-151217-165355001
James Rudd, Tom Betts and Elliot Gaywood of Dapper Fox are presented with their winning Christmas window shield by Mark Cordell of Ou Bury St Edmunds ANL-151217-165355001
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Three young stylish entrepreneurs in Bury St Edmunds are celebrating their first year of trading.

Dapper Fox Menswear, in The Traverse, was launched by James Rudd, Thomas Betts and Elliot Gaywood and has quickly become a popular part of the town’s retail offering.

But the first 12 months have thrown up challenges for independent retailer.

Head buyer James Rudd said: “We have had a fantastic year, even in the current economic climate.

“One of the biggest challenges however has been the fluctuation in the Euro, with some products costing us 10 per cent more than we had forecast.

“But we have absorbed these costs, where possible, as it is too easy to pass that directly to the consumer, but that doesn’t drive future business.”

He added: “People can only see short term gains sometimes but Dapper Fox is here to stay.”

The trio seek to blend classic styles with their own individual flair under their own Dapper Fox brand. Fabrics are sourced from the UK and Italy.

Mr Rudd said: “Bury now has plenty of choice in terms of menswear which can only be great for the consumer.

“We offer something different but I hope we are putting Bury St Edmunds on the map as the place to come in East Anglia for high quality menswear without London prices.”