A SALES director accused of involvement in a high pressure telephone scam has told a jury that he was so good at this job that he did not need to lie to customers.
Rattlesden Primary School, Combs Ford Primary School and West Row School were among customers who it is claimed were systematically lied to by staff at Business Telecom and persuaded to sign up for costly phone equipment deals.
Jonathan Parrish, the sales director of the company at the time, told the court that he was so confident in his abilities and good at his job that he did not have to resort to dishonesty to gain new business.
Parrish, 42, was giving evidence during the sixth week of the trial at Ipswich Crown Court.
The prosecution has claimed that sales reps at Business Telecom secured lucrative commission payments by lying to customers in order to tie them into long-running contracts.
David Wilson, prosecuting, alleged that when customers signed up with Business Telecom they were told they could cancel the deal after a year but then went on to discover they had committed themselves to a seven-year contract.
Parrish, of The Hills, Reedham, said his sales pitch to customers, which he called The Jon Parrish Show never varied and he never lied about contract lengths or the costs involved.
Also on trial is Christopher Boughton-Fox, 48, of Yarmouth Road, Thorpe St Andrew, near Norwich, who built up the business from a one-man operation at his home to one with an annual turnover of £4.5 million.
Both men have pleaded not guilty to a charge of conspiracy to defraud involving more than £100,000 between 2003 and 2008. It is alleged that the offending involved schools, businesses and charities across East Anglia.
The trial continues.