Clarks shoe stock to be tailored for Bury tastes

Latest business news from the Bury Free Press
Latest business news from the Bury Free Press
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Clarks shoes is using its Bury St Edmunds store to test a strategy to tailor its stock to the location.

The company has given the shop in the arc a revamp and says it is altering its distribution strategy to make sure stock is based on Bury’s consumer profile.

Clarks says the revamp gives the shop ‘premium in-store visuals and sleek unitary that is easy to navigate and creates a more inviting shopping space for consumers’.

It already has iPad foot measuring for children and has introduced adult’s foot measuring equipment. Tablets also allow customers to view ‘Clarks offering online’.