A butchers which followed its herd to new pastures is celebrating a successful start.
Elmswell Butchers opened its shop in June, following a move from Lakenheath where it traded as Christmas Hill.
Its re-branding and relocation to Station Road, in Elmswell high street, coincided with its cattle and sheep moving to new pastures in Woolpit and Drinkstone.
Manager Alastair Angus said being closer to its herd, abattoir and wholesaler reassured customers.
He said: “It’s been a fantastic response so far. The feedback has been brilliant and we’re finding a lot of customers are rejecting the supermarkets and trusting us, which is great.”
He added: “The recent horsemeat scandal has, undoubtedly, made the public more aware of what meat products they buy and consume. But all of our hanging and butchery is done on site, allowing complete traceability with every single cut of meat on display.”
The shop sells its own traditional breed beef and lamb as well as Blythburgh pork, Haughley New-Street chicken and a range of products that support the high-welfare ethics of its own farming business.
Elmswell Butchers is open 8.30am-5pm Tuesday-Friday and 8am-2pm on Saturdays. To find out more, call 01359 241181.