The gauntlet has been thrown down for 60 businesses to battle it out in a challenge to raise as much as they can for St Nicholas Hospice Care.
Firms have high hopes of turning £50 into large sums as they compete in The Jacobs Allen Accumulator Challenge, which last year brought in nearly £40,000 for the hospice.
They will try to out do each other with a series of creative money spinning activities using the £50 supplied by sponsors Jacobs Allen Chartered Accountants and Chartered Tax Advisers.
With the highest ever number of teams taking part, organisers are hopeful they can beat last year’s grand total.
Kevin Clements, director of fund-raising and marketing at the hospice, said: “We’ve had some brilliant fund-raising activities in the past and I’m certain this year will be no different.
“It really is wonderful to see so many local businesses willing to show their support for our hospice.”
After taking part last year, Nick Smith hopes to double his chances of success by teaming up with his brother Phil and their new Barrow-based business The Playground.
One event already planned is a big family day at their 1km long, 25-obstacle assault course.
Mr Smith said: “Having had great fun taking part last year under the umbrella of Nick Smith Fitness, I’m even more excited that this year my brother Phil and I have teamed up to compete as part of our new venture.
“That’s two brothers for the price of one, so there’s double the fund-raising ideas, double the effort and so hopefully at least double the amount I raised last year.”
Personal trainer Lucy Croning and the 365 Motivate team have already beaten their £350 total from last year.
She said: “My 365 Motivate team are accumulating 874m iles in exercise which is the distance from Land’s End to John O’Groats. We are each doing individual challenges which our friends and families are sponsoring us for.
“We are also going to do a 365 Motivate sports day and possibly a few other bits and pieces.”
Other businesses taking part in the challenge include Baker Tilly, Casa Del Mar, Dapper Fox and Jessops.
Sheila Burke, a director at Jacobs Allen, added: “We’re thrilled to be continuing our relationship with the hospice; we very much enjoy working together and are humbled to be able to support the fantastic work the hospice carries out.”
To get involved, email email@example.com