AN INDEPENDENT retailer has scooped a national award after claiming to be the ‘smelliest shop’ in town.
Buy the Light, in Bury St Edmunds, triumphed in the Best Retailers Initiative category at the Great Gift Retailer Awards for the innovative marketing campaign.
Lesley Bancroft, who runs the shop specialising in candles and other gifts in the Cornhill Walk Shopping Centre, launched the campaign to increase footfall.
She said: “To have won is absolutely marvellous. We were looking at our unique selling points and it makes it a bit quirky.”
Miss Bancroft devised the campaign in conjunction with website and marketing firm Logic Design, in Bury.
The awards are in their ninth year.