Staff get day off as fund-raising prize

Iceland managers from around the region work the shop floor and give the normal sfatt the day off for their good work raising the largest amount of money for charity.''From left; Manager Mel Cunliffe, Richard Hindes, Craig Johnstone at the checkouts.
Iceland managers from around the region work the shop floor and give the normal sfatt the day off for their good work raising the largest amount of money for charity.''From left; Manager Mel Cunliffe, Richard Hindes, Craig Johnstone at the checkouts.
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STAFF at a Bury St Edmunds food retailer were given the day off on Thursday, with full pay, as a reward for raising £2,180 for charity, in one week.

To mark Iceland’s 40th anniversary last year, the company set up the Iceland Foods Charitable Foundation.

Each year it chooses a lead Charity of the Year as the focus for its fund-raising efforts and this year Alzheimer’s Research UK was selected.

The Bury store beat all others in the region during a week of fund-raising and the prize for its staff was a day off.

“It’s brilliant, we beat some stores by £800,” said senior supervisor Rob Davis.

Fifteen managers from other stores, including the area manager, were called in to run checkouts, stock shelves and handle deliveries for customers.

“The staff were delighted, they couldn’t believe it,” said Mr Davis, adding, “all the managers did a cracking job.”

Fund-raising efforts included cake sales and tombolas as well as live karaoke in store, with one staff member dressing up as Elvis Presley Bury’s £2,800 total beat Iceland’s Clacton-on-Sea branch by less than £100.