Record £3.4m in Christmas Day sales for Greene King

Rooney Annand

Rooney Annand

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Greene King had a record Christmas Day in spite of the lower drink-drive limit in Scotland slowing sales there.

The Bury St Edmunds based brewer’s latest figures for the six weeks over Christmas were in line with last year’s five per cent growth on like-for-like (LFL)sales, in spite of poor weather and the drink-drive change in Scotland.

Rooney Annand, chief executive, said: “Retail LFL sales in the two weeks over Christmas and the New Year were up two per cent.

“We received a record 780,000 Christmas bookings, up seven per cent.

“As a consequence, we achieved record retail sales of £3.4m on Christmas Day, including a record single site trading day of £15.5k at our Farmhouse Inn in Castleford.”