THE owners of two independent businesses have been praised for setting up their own joint promotion.
The Bay Tree café bistro, in St John’s Street, Bury St Edmunds, has teamed up with Lilyo fashion jewellers across the road to offer a discount to each others’ customers. Spend £25 in one and you get 25 per cent off in the other.
The simple idea has won the praise of Bid4Bury chief executive Mark Cordell.
“It makes absolute sense for businesses to create formal and informal partnerships that are mutually beneficial,” he said. “The arrangement between The Bay Tree and Lilyo is an excellent example.
“Additionally there are benefits to their customers so this really is a win-win situation.
“I have been extolling this approach to Bid4Bury businesses over the past year, so I’m delighted to see two innovative independent businesses leading the way.”
Lilyo’s owner Lily Daly suggested the idea to The Bay Tree’s owners Nicola and Mark Richmond a few months ago.Nicola, whose café has been in St John’s Street since 2000 , said: “We work well together because we’re virtually opposite each other so people sit in here and look into her shop and when they come to hers, they see us.”
Lily said: “We’re cross- promoting two independent businesses together.
“We’re literally opposite each other and we’re not in competition with each other, though we have a similar clientele.
“I own my business and she owns hers so we can make these decisions ourselves and not have to go to a head office for approval.”
Nicola felt other businesses should look at the idea.
“It would work well with businesses that complement each other, like clothing and jewellery,” she suggested.
Lilly, who’s shop has been in St John’s Street since 2006, added: “If we can get people to come and shop in the independents rather than the chains up the road, it’s so much better for us all.”