The East of England Co-op has appointed Oli Watts as its head of digital and internal communications.
He brings more than 10 year’s strategic communications and marketing experience, and will engage with the Co-op society’s 500,000 membership of employees and customers in Suffolk, Norfolk and Essex.
Oli said: “I have a real passion and interest in the co-operative business model and a love for the East of England which I hope to put to good use in encouraging our customers to shop locally and reduce their food miles.
“There is so much the Society can do using digital tools to promote its amazing range of local suppliers across the region.”
Previously Oli ran an online company offering young people across the globe the chance to learn from shared experiences.
He has also provided strategic and digital consultancy delivering online marketing and campaigns, product promotions and website development for companies such as Cancer Research, NFU, New Covent Garden Soup and Fresh Networks.