Motorists in Suffolk, Norfolk and Cambridgeshire will soon be getting a mobile reminder of the importance of donating funds to a Bury St Edmunds-based charity.
Chassis Cab – the family-run DAF truck dealership – has adorned its new parts van with sign-writing to support the work of St Nicholas Hospice Care.
The company - which has sites in Bury, Ipswich, Cambridge and Isleham - is also offering an ongoing ‘money per mile’ donation alongside its new awareness-building campaign.
Managing director Robert Baxter said: “This is our way of showing how much we care about the work that the hospice does.
“If we can keep the name in the minds of those who travel around the region, we hope that it will stimulate the offer of donations during the months and years ahead, and, with the donation per mile support, hopefully it will be the gift that just keeps on giving.”
Abby Mayes, hospice corporate fund-raiser, said: “We are most grateful for the ongoing support from Chassis Cab and appreciate this novel and unexpected initiative, as it is these that can make a real boost to the work we do.”
The hospice looks after people with long-term and life-threatening illnesses, providing care and support throughout West Suffolk and Thetford.
It has to raise £11,000 every day through the generosity of the local community.
To donate call 01284 766133 or email firstname.lastname@example.org