Bury St Edmunds manager in ‘I’m a CEO, get me out of here’ farm challenge

Colin Roberts
Colin Roberts
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A new fund-raising initiative is set to take high-profile business executives outside of their comfort zones.

The ‘I’m a CEO, get me out of here’ farm challenge will see CEOs take part in an organised a day of challenges and trials that will turn their stomachs and test their nerves.

They will be put through the muck at Bishops Farm in Bradfield St Clare on Friday, April 17, in an effort to raise as much money as possible for St Nicholas Hospice Care, in Bury St Edmunds.

Colin Roberts, centre manager for Bury’s arc shopping centre, is among brave contestants to have signed up to the fund-raiser, which will include a driving challenge as well as ‘face the udder, feely boxes and lift it high’.

He said: “I’m not sure I really did agree to this but my team appear to have signed me up...I guess there’s no getting out of it now!”

He added: “I cannot say enough good things about the team at St Nicholas Hospice. We have worked with them very successfully in the past and I’m sure this is going to another great event.

“There will be some top executives enduring pain and mild embarrassment for a very worthy cause, so please do donate.”

Other Bury participants include Ian Cox, relationship manager (agriculture) at NatWest; Matthew Green, managing director of IT support at Green Duck; Colin Knight, financial controller at Ashton KCJ solicitors, and Stuart Hughes, partner at Greene & Greene solicitors.

To help Colin in his quest to raise £1,000, visit www.justgiving.com/arccentremanager