Bury St Edmunds’ Destination Management Organisation will grow the town’s already successful visitor offer

Bury St Edmunds Jewel in the Crown of Suffolk signs.

Picture Mark Westley ANL-161105-170137009
Bury St Edmunds Jewel in the Crown of Suffolk signs. Picture Mark Westley ANL-161105-170137009
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Plans to create an organisation to make Bury St Edmunds an even more attractive visitor attraction have taken steps forward with the latest pledge of support from the town council.

It has promised £20,000 a year for the next three years towards the creation of a Destination Management Organisation which will grow the visitor economy for the town and its surrounding area.

The DMO, currently being formed under the working title of Bury and Beyond, is now looking to employ a brand manager and will be advertising the position early next year. It is also looking for a marketing and design company to work with.

St Edmundsbury Borough Council has also pledged £50,000 each year for the next three years alongside financial support from The Angel Hotel and St Edmundsbury Cathedral.

The new organisation will bring together under one brand all the organisations which support the town’s tourism.

The value of tourism to Suffolk is £817 million equating to £76 million for Bury.

The DMO will operate within the Bury St Edmunds BID organisation, OurBuryStEdmunds, and be non profit making.

Andrew Speed, town council chairman, said: “This will be a project which co-ordinates all the activity around tourism. Bury cannot stand still. We want to continue to improve on the fine things we already have to offer.”