Bury St Edmunds’ ice rink, carousel and Coca Cola truck visit have been credited with helping to bring record numbers of visitors to the town last month.
Colin Roberts, manager of the arc shopping centre, which hosted all three attractions, said overall it had been a ‘very good Christmas period’ for the centre and most of its retailers.
Footfall in December was the highest ever recorded having reached 1,130,000 by Christmas Day, some 5,000 more than the previous record set in 2013 and more than two per cent up on last year.
Mr Roberts said: “Compared to the national average, which early indications are showing is minus 1.7 per cent, we are very pleased indeed.”
He added: “This I think shows that Bury has again shown how popular it is and definitely outperforming other towns by the combined efforts of the council, Ourburystedmunds and the local businesses.
“There is more to retail, it seems, than people sitting in front of computers, which is a quite soulless experience in my view. Many people obviously share this and have enjoyed the social aspects of shopping and dining in the town.”
The arc is currently fully let but is looking to strengthen its retail offer by splitting the old ICandy unit (currently occupied by Calendar Club) into two so it can bring even more retailers to the centre.
Details of the new stores are expected to be released later this month.