Amanda feels time is right to open in Bury

Amanda Smethhurst is opening Sassini, her new shop, on St Johns Street
Amanda Smethhurst is opening Sassini, her new shop, on St Johns Street

AMANDA Smethurst has long wanted to open a boutique in Bury St Edmunds but felt the time was not right – until now.

Her third Sassini shop will open in St John’s Street tomorrow, five years after the first opened in Saffron Walden and a year after her second in Great Dunmow.

Amanda, who lives in Clare, said: “When I opened my first shop five years ago the arc had just been discussed and there was a lot of uncertainty about what affect it would have on the town, so at the time I felt nervous about coming to Bury.

“I think Bury has gone through a complete change. For a time the independent retailers did suffer and I think it’s now coming back to its former self.”

She now she feels St John’s Street can hold its own and sees the Sassini there becoming her flagship store.

“People are now finding that shopping at an independent retailer can offer a far more enjoyable experience,” she said. “We are pleased to be bringing some wonderful fashion and footwear into the town centre, such as Betty Barcley, Apanage, Marie Mero and shoes and handbags by Peter Kaiser, Lupo and the Italian shoe designer label Gabriele.”