Alpheton firm introduces new look for stronger brand

Relaunch of John Robertson Ltd.
Relaunch of John Robertson Ltd.
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An Alpheton-based company which specialises in supplying high quality outdoor furniture, fixtures and fittings to the UK’s leisure industry has unveiled a new look.

John Robertson Ltd, a family run business established more than 30 years ago, has introduced ‘a more contemporary look’ to help give it a stronger brand identity within a competitive market.

Its extensive rebranding project has included a new logo, promotional literature, vehicle signage, staff uniform and company website.

At Friday’s unveiling of the new look, James Robertson, company director and son of founder John Robertson, said: “Today marks the start of a new era for our business.

“We are thrilled with the new look and are confident that the changes we have introduced will appeal to our existing customers and help attract new business.”